Just a couple of quick notes when doing

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this: First, you only want to track the main keywords. That’s the “fat head” keyword that gets the most clicks for a topic. Keyword research master sheets often contain tens of thousands of keywords, and you only want to work with the most representative sample here. This sample will include keywords that you’re already targeting with content and those you’re yet to target. Second, always exclude yours and your competitors’ branded keywords. Once you’ve done that, just copy and paste the keywords into Rank Tracker. If you have a location-specific business, make sure to track the right locations in this step. I’m only going after our biggest market here: the United States. You should also tag the keyword list so you can filter the SOV keywords later on: 6 rank tracker tag Hit “Add keywords,” and you should see the Overview report.


If you’re already tracking other keywords, you’ll need to filter the “SOV keywords” using the tag: 7 sov tag rank tracker The Special Data Overview report is useful for tracking your progress, but you’ll need to switch to the Competitors overview tab to see how you stack up against your competitors. You can see our visibility comparison here: 8 visibility competitors rank tracker2 For a percentage representation, head to the Traffic share report to see how the pie is split between you and the tracked competitors: 9 traffic share Just keep in mind that this is only one channel, and the proportions above don’t correspond to overall SOV or market shares. The relationship between SOV, market share, and advertising effectiveness only works when looking at.




SOV across all channels. How to measure SOV for Google Ads We’re going to take a different route here and go after impression share instead. That’s because it’s the only metric suitable for SOV tracking offered by Google Ads, which will always be more accurate than metrics from third-party tools. Impression share (IS) represents the percentage of times your ads were shown out of the total impressions it could have received based on your targeting. Search Keywords report from Google Ads. You’ll find the Search impression share metric under ‘Competitive metrics’ when you modify the columns of the default report.