Linkbaiting as a linking strategy

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Few digital marketing professionals can understand SEO without link building . But Google, as the search engine giant, wants to end this union, changing the rules of SEO and mitigating the value that links provide in search engine results.

Since Google announced its intentions in , there have been many formulas that marketing professionals have sought to continue improving their positioning through links. This is when the term we are going to talk to you about today, linkbaiting , comes into play with greater importance .

What is linkbaiting ?
The linkbaiting strategy focuses on obtaining Mexico Mobile Number List links through the generation of quality content. That is, while link building consists of obtaining authority links that point to a domain, linkbaiting is about obtaining links to specific content.

Infographics are one of the best examples of content generated to achieve natural links with this strategy .

Most linked content



Guides and tutorials : useful content for users. Susceptible to being viral and, therefore, getting a large number of links in a short time.

If these guides are also available in ebook format for free download, the number of links will increase substantially.

Free courses, seminars and webinars : they will be linked by portals and web pages that offer free training. These sites usually have high domain authority.
Infographics : as we had already mentioned, infographics generate a large number of links. They are the most “social” images.