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Essentially, remarketing helps re-engage users who have interrupted their journey. Why is remarketing important in digital marketing? In digital marketing, remarketing is important for several reasons, including: Targeting : With remarketing, you can be precise in your targeting. For example, you Australia Phone Number Data can target users who have visited a specific URL and require users to visit the URL during a specific period of time or from a particular location.



Intent: Because remarketing audiences come from your data, such as pages visited, time spent on page, and other events, you can understand user intent and create ads that meet that intention, whether it is awareness or consideration. Effectiveness: Remarketing is also effective because it helps businesses generate more leads and close more sales on the web. Without remarketing, businesses would have limited methods to reach these qualified users.