There are many types of messages

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In fact, some data shows that email marketing has a return on investment of 4400% . Enormous! In other words, email marketing is simply the best way to increase online sales. Compared to social media, the average order value through email marketing is at least three times higher. That's why using this communication channel is essential. How do we do that? Below we will discuss which types of email marketing to choose and how to use them effectively. Types of email marketing There are many types of messages that we can use in these email marketing campaigns. Each has a different purpose and a specific way to interact with the audience you've managed to build over time.

Next, we will present several types of email marketing, as well as how we can use them to communicate with our community. Welcome email With this type of message you set the tone of the discussion and help users learn more about your product or service. You Hong Kong Phone Number Data can offer them the opportunity to get a demo, receive a welcome bonus or discount. Newsletter These messages are like newsletters. Very popular, newsletters help us present certain new products or services. They may also include articles or reviews from existing customers. They usually also contain a call-to-action, that is, through these newsletters you encourage users to take a certain action – read a new blog post, check a new product, pre-order a certain service. Email for generating conversions.



This type of email is sent, in particular, to a group of potential customers interested in a certain product or service. It may be followed by several messages that provide additional information or relevant promotions. The goal of this conversion email is to move the user from consideration to purchase. Confirmation email This type of message is sent to those who, through, for example, newsletters or conversion emails, bought a product online for the first time and receive confirmation of the successful registration of their action. This email can also provide additional information about this purchase - invoice, delivery information.