Linkedin advertising So if you already have contact info for your top big-ti.

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But it generally doesn’t bring in big-ticket clients. You know, the clients that would literally turn your business from zero to hero overnight. The elusive unicorns that we all wish we could get. Inbound marketing focuses on casting a wide net and bringing in as many leads as possible. Things like blogging and long-form content are the tools for doing that. But take a second to think about the daily life of a C-suite executive. In the tech industry, they work on average 14 hours each day, 300 days a year. Their daily schedule might look something like this: reaching c-level executives (Image Source) TL;DR: they are busy. Busier than most of us can imagine.

Meaning your blog posts don’t even appear on their radar. They aren’t sitting Benin WhatsApp Number around reading about the best SEO tactics. They aren’t Googling for eCommerce tips and growth hacks. C-suite decision-makers at big companies don’t have time for the small stuff. More than likely, inbound tactics will only reach the gatekeepers, if that. If you want to stand out and make a great impression on big-ticket clients, you need to sidestep gatekeepers. Here’s how you can do that using Matched Audiences. What exactly are Matched Audiences? In April of 2017, LinkedIn announced a new, game-changing feature to their online advertising toolset: Matched Audiences.

LinkedIn Matched Audiences come in three different toolsets. The first is website retargeting. But that’s the least important one for now. When reaching hard-to-reach clients, this feature is pretty much irrelevant. The two that you need to focus on are account targeting and contact targeting. Account targeting allows you to market directly to decision-makers at a given company. how to use linkedin matched audiences (Image Source) You can upload a secure CSV file of specific company names which LinkedIn will match against the 12 million company pages on their platform. Meaning you have full access to account-based marketing campaigns where you’re reaching qualified decision-makers instead of gatekeepers. You’re qualifying users up front, before targeting them with ads. This allows you to reach the decision-makers you need to land the big deals. Similarly, with Contact Targeting, you can upload a CSV file of email addresses or connect it directly to your CRM to import contacts.