Decisions derived from analyzing the path

Mishu0123h

there is no good marketing There is no coherent strategy and its consistent implementation. As marketers we know the road to getting there is a long one and there’s a lot of work ahead of us including in areas such as customer insights value propositions USPs and customer journeys. The question is how we measure effectiveness and not just in brand equity studies. Good marketing also requires overall ownership of communication channels.


This element is often underestimated in business. I mean econometric models and also optionally attribution models. Good marketing is a subjective concept so if we can let’s equip it with measurable attributes of the cam Argentina WhatsApp Number paign. Modeling will tell us how marketing contributes to the organization present a complete picture of channel performance and describe the relationships between them. Let’s not forget that it will verify the data of external partners which will only be provided individually to a limited extent as part of the campaign. As part of the MediaMarkSaturn group we implemented media mix modeling in Poland.







I have to admit from a media perspective this is a fascinating project and is data-driven marketing in its purest form. Which leaders in the e-commerce or digital marketing industry do you respect Why One brand I've been eyeing for years is Allegro. Decisions derived from analyzing the path to purchase and preparing well-prepared consumer insights are visible at the level of implementing marketing campaigns. In my opinion a lot has changed in terms of user experience as well. Allegro transforms the shopping experience making shopping fast and user-friendly. I would like to mention here that shopping on medimarkt.pl is also more intuitive and comfortable thanks to the launch of the new e-commerce platform in January.