Star indicators: transaction volume

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Number of messages sent, Evernote - number of paid or notes. Transaction products: such as JD.com, Alibaba, etc., are designed to allow users to complete transactions. Common North , sales, DAU, etc. Jingdong - total sales, Aliblin - number of booking days. Note: The North Star indicators of the companies mentioned in the above cases are only the author's guesses or references to online information and do not represent the actual situation. On the one hand, some companies have not formulated North Star indicators. On the other hand, North Star indicators will change with the development of the company. Step : List alternative indicators




filter alternative indicators according to criteria. There are main standards, namely: Can it reflect the core value users get from the product center? Can it lay the foundation for the product to achieve long-term business goals Can Hong Kong Phone Number it reflect user activity level? If the indicators become better, can it indicate that the entire company is developing in a good direction? Is it simple, intuitive, accessible, and disassembled? Is it a leading indicator (input indicator) rather than a lagging indicator (output indicator)? Step : Confirm the final North Star indicator - combined with the company's situation and strategic decisions . In the process of confirming the final North Star indicator, four principles should be followed: Finding North Star metrics doesn’t happen overnight, and understanding both users and products takes time. For example:





YouTube’s north star indicator before was “click-through rate”, and after it was “total viewing time”. The North Star indicator is not absolutely unique. There are correlations between many indicators. At a certain stage of the company, they can all be used as North Star indicators. For example: Facebook's North Star indicator is monthly activity. As monthly activity increases, start paying attention to weekly activity and daily activity. The North Star indicator represents the company's strategic direction. The change cycle should be in "years", but it may change with the company's strategic priorities at different stages. For example: changes in Didi’s North Star indicators, number of orders, retention rate, GMV, and gross profit. If you find that a