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Use interest-based retargeting Suppose a user visits a landing page with backpacks and clicks through some backpack product pages - then backpacks seem to be of particular interest to them. In this way, you could use a pop-up to inform the person interested in backpacking who has already viewed five products about the current bag and backpack sale. Email marketing: Remind users about the abandoned shopping cart Another very great way to get cart abandoners back into the purchasing process is targeted email marketing. According to a study by Experian, the opening rate for remarketing emails is significantly higher than for normal mailings, at an average of 40.3 percent.
The simple reason: Shopping cart reminders are much more relevant for the India Car Owner Phone Number List recipients, after all, they are already interested in the product. Little cute dog in front of laptop Send emails to your customers to remind them of their saved items. In this respect, you can use emails specifically to bring back shopping cart abandoners. But be careful: just because you have the email address of an abandoned purchaser doesn't mean you can use it for advertising purposes! §§ Legally compliant reminder emails to shopping cart abandoners you should definitely pay attention to legally compliant procedures. It is best to get information from a lawyer who has an overview of the exact legal situation.
In order to be able to send advertising emails - and this is of course a shopping cart reminder - to your (potential) customers, you need their explicit consent. When registering for newsletters (via double opt-in) and other emails, you should clearly point out that shopping cart abandonment emails may also be sent. Such information should not be “hidden” in the data protection declarations! The IT law firm explains in detail how legally compliant advertising via email works. If you already have an active customer relationship, it is legally easier for you to send shopping cart reminders.
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發表於 2024-3-10 16:45:32