KPIs and use the most convenient measurement

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Competencies for AnalysisA good digital funneler is capable of using analytical marketing to manage all the data that remains in the funnel. First of all, you have to have the ability to define the right  tools for each stage of the funnel . Then, you have to know how to analyze them toImprove the sales process.Modify strategies.Establish which strategies offer the best results.




Do tests to optimize the funnels.zapimoveisImage Miguel Florido. Knowledge Mailing Data Pro and use of technical resourcesA digital funneler uses software, applications, programs, platforms or extensions for all their tasks. The more you know about how the tools work, the more benefit you can get from them.So what would be the technical resources that you have to manage?CRM (Customer Relationship Management)Automation tools.





Email marketing platforms.Creation and optimization of web pages.Measurement and analysis programs Google Analytics, Google Search Console, Hotjar, etc. Collaborative platforms Trello, Asana, etc.. Ability to work as a teamAlthough the digital funneler is the expert who will have the comprehensive view of the funnel, he needs a team to work on strategies and nurture visits to take them to conversion.