The future is now The Web has become

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This is a worthy goal since many marketing teams are under pressure to produce measurable results. Marketing qualified leads (MQLs) are a common key performance indicator (KPI) on executive-level dashboards. Advantages of NOT using web forms to gate content Prospects determine what’s valuable It’s easy to get caught up in creating an arsenal of eBooks, guides, and cheat sheets.

Once you start adding forms to downloadable resources, it’s difficult to canada number dataset change course. This habit spread throughout the organization until no one knows what they should or shouldn’t gate anymore. By removing the gate, you let the user decide what’s valuable. Unpack an eBook, put it into a blog post, and see how many views it gets.

Then, the user drives the value pendulum, not the organization. saturated with new content over the last 10+ years. We’ve gone from 1 website in 1991 to 1.74 billion in 2020. Users are inundated with information and increasingly disenchanted with contact forms which act as barriers to it.