|
inner superpowers, thanks to this custom-written comic developed by Solutions. I can. With Samarium, Ian's colorful champion, by his side, the stigma associated with IBD no longer stands in his way. The idea is to get people to continue treatment, make positive health improvements, and move on with life even if you're secretly a superhero. Illustration - Samarium Superhero Copy Don't be afraid to tackle taboos: Social media provides an ideal opportunity for pharmaceutical companies to help patients overcome the stigma associated with personal health issues, but openness about these issues Dispelling the myth that the risks are too high for this industry to undertake. In fact, many campaigns have proven that "
pharmaceutical companies can't use social media" is a false assumption, even when it comes to hot button issues like women's health and family planning. "Pharmaceutical companies can't do socialmedia" is a false assumption, says Special Database BuddyScalera. Click to Tweet Example: ActuallySheCan – Allergan, a pharmaceutical company best known as the maker of Botox, targeted millennial women with its ActuallySheCan content marketing campaign for its Lo LoestrinFe contraceptive pill. ActuallySheCan is a play on the popular phrase "I can't even" used to express wordlessness, and is a play on the popular phrase "I can't even" that is used to express unspokenness. It was designed so that it can be used in any language. With avocado toast, perfect selfies, online dating apps, and emojis all featured, the campaign's pop culture references are familiar to millennials with Instagram accounts, starring an illustrated character named Violet. must. actually she can Selected related content: How Cleveland Clinic became one of the most visited healthcare destinations conclusion By focusing on real-life scenarios rather than pharmaceutical treatments. Shift the focus of your content to include reader retention.

Also, by going after what are considered taboo topics, pharma content marketers can overcome some of the challenges presented by the industry and become the go-to resource for their target audience. Want more insights, ideas, and examples on how pharmaceutical companies can get the most out of content marketing Register to participate in LifeSciences and PharmaLab at Content Marketing World 2017. Get 100 off your registration using promo code BLOG100.All your questions about Snapchat ads answered Published: 2020-12-22 snapchat-ads-questions-answered Snapchat, an ephemeral photo, video, and messaging app, was released in 2011. Since then, the mobile application's base has grown to over 166 million users, representing 31.6 of the US social networking share. Snapchat is projected to generate 895.5 million in advertising revenue by the end of 2017, up from 340 million in 2016. After speaking with several small to medium sized clients, we determined that Snapchat's different pricing models and purchasing options
|
|