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Digital Marketing Digital Marketing Amazon launches in Spain an Alexa service designed for the needs of the hotel industry TOPICS OF THE DAY: O.T. LARGEST ADVERTISERS IN SPAIN ESLAND AWARDS 2024 Amazon launches in DIGITAL MARKETING Amazon announces the arrival in Spain of Alexa Smart Properties for Hospitality Amazon launches in Spain an Alexa service designed for the needs of the hotel industry Maria Alhambra Written by María Alhambra February 9, 2024 at 11:49 SHARE Twitter The NH Collection Barcelona Gran Hotel Calderón will be the first to integrate Alexa into the guest experience, thanks to Stay and Modal.
Amazon has announced the arrival in Spain of Alexa Smart Properties for Hospitality , a solution desig Job Function Email Database ned for hotel and accommodation managers to integrate Alexa AI into their facilities and thus offer more personalized experiences to their guests . In Spain, the first hotel to launch this service is NH Collection Barcelona Gran Hotel Calderón , where Echo Show 8 devices have already been installed in the rooms . In the coming weeks, Alexa Smart Properties for Hospitality will also be available in Madrid, at the NH Collection Gran Vía, NH Collection Paseo del Prado and NH Collection Abascal hotels. This initiative has been specifically designed with the needs of the hotel industry in mind , offering a scalable solution for the remote installation and management of fleets of devices with Alexa integrated.

In addition, hotel managers can improve the guest experience and offer them new services, always respecting the privacy of users. Customers tell us they love the intuitive nature of Alexa to do a wide variety of things, from enjoying entertainment options to controlling their digital home. With Alexa Smart Properties for Hospit ality, guests can enjoy those same amenities in their hotel rooms, said Meryem Tom, Director of Alexa Enterprise EMEA at Amazon . We are very pleased to present today a pioneering project in Spain that reflects our commitment to excellence and allows us, on the one hand, to offer our guests an even more personalized and efficient experience, aligning with the tourism trends of the future, and, on the other hand, another, optimize operational efficiency.
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