However, AI will not replace marketers.

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According to LinkedIn, the most in-demand marketingskills include a range of hard and soft skills. Management comes in topfollowed by communication, customer service and leadership. Analytics skillsand marketing also rank in the top ten to demonstrate the reliance ofbusinesses on data to drive growth. LinkedIn most in-demand skills LinkedInmost in-demand skills Building on those insights, Marketing Week’s Career andSalary Survey asked marketers what they believed were the most undervaluedskills the ones that are essential but not prioritized or given the resourcesthey need. The first is marketing strategy. This involves thinking morelong-term and being more strategic so there’s a plan in place for everyone in abusiness to understand and follow. This skill comes with experience, but it canbe cultivated.


Most undervalued skills Most undervalued skills Brand managementis second which is understanding how to communicate a brand message onsomething as unpredictable as social media. How do you keep a consistent imageacross all of those touchpoints? How can Find Your Mobile Number List you stay ahead of competitors and keepthe message relevant? Third on the list is data analysis, a skill that’sundervalued and a massive gap in the workforce. Data is crucial as it helpscompanies target and personalize small groups of people so you can know whothey are and what other people like them are interested in. Without data, youcan't do any of that. Data privacy regulations coming into play mean that we'regetting access to less customer data. That's not necessarily a bad thing if thedata is of a greater quality, but there's been a massive shift. The digitalskills gap and growth in demand for certain skills create pockets thatmarketers can leverage to kickstart or build their careers. So what are thoseskills? What Skills .





Do Marketing Graduates Need to Succeed? “I can't tell youfor certain what the key skills will be in three or five years. What you can dois be adaptable and make sure that whatever comes up, you're positioned to takeadvantage.” There’s no denying that AI has dominated news headlines over thepast year and provided companies with a way to drive productivity and growth atscale. Having some understanding and working knowledge of AI will helpmarketers stand out and show how they can be an asset to any marketing team.Plus for many companies, AI knowledge will become a part of the jobdescription, so even demonstrating knowledge of ChatGPT or Midjourney will beuseful.  New career development arcs arealready taking shape because of generative AI like ChatGPT and Midjourney. It’sabout creating something new by combining lots of old things and pushing usforward. So what are the skills that you need to get the most out of AI?Insight generation; so we need to know what data to give to the AI so it canhelp us understand it. Content creation; but how do we verify the quality ofthe content?