Detailed membership rights and interests

Sultanamow03

The platform needs to grow in terms of segmented scenarios such as the number of screens and the number of devices that can be logged in.Under the constraints of the law of value, the platform can only constantly test the maximum price that users can pay for the content between each hit drama.1.The more you scold, the more it rises, and the more it rises, the more you scold. Following Youku and iQiyi, Tencent has also been criticized for issues such as limiting the number of login devices.Allowing multiple devices to log in with the same account is a right enjoyed by Chang Video members, but if there are too many devices that can be logged in with the same account, it will be detrimental to the platform's profitability.

According to the membership price of 25 yuan per month, if 5 devices are allowed to log in at the same time, the membership income contributed by a single user is only 5 yuan, which is a big loss to the platform.For long-form video Cyprus Mobile Number List  platforms that find it difficult to drive membership revenue growth by attracting new users, starting from old users and writing articles on member rights may be able to find a new revenue point.Take iQiyi as an example. From 2020 to now, the price of continuous monthly subscriptions for gold VIP members has increased from 15 yuan to 25 yuan at a rate of one year.The price increase is also accompanied by the refinement of membership scenarios.





First, various packaged services in the past have been split; second, new segmented scenarios such as advance screening and paid coupons have been created.How long is the shelf life of Ayouteng’s “price-increasing medicine”?Among them, advance viewing has been regarded as another important revenue-increasing channel in addition to membership payment.With high-quality content as the basis, paid on-demand content based on membership packages will not cause strong resistance among users.Advance screening initially came to the attention of the audience with the help of the 2019 hit drama "Celebrating More Than Years".