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Kicking off March th. Register Now Digital Marketing Institute Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills TestToolkits Webinarse Books PremiumMore  Back to Articles Dec ,  Dove: A Spotless Exit Mobile Number List Approach to Digital Marketing ArticlesDigital StrategyWeb Design, CRO and UX Written by Lorraine Griffin What comes to mind when you think about a soap brand? It’s probably not words like 'avant-garde', 'ahead of its time', and 'disruptor'. But Dove has completely reversed our impression of how a common household product can be branded and advertised. Launched in , the brand was originally positioned as a functional soap brand. However, Dove's digital marketing campaigns have





established the company as a powerful game-changer in the beauty industry. Dove has expanded its product range to include shampoos, conditioners, body washes, moisturizers, deodorants, facial skincare, and self-tanning products along with a line aimed at the male beauty and skincare market. In , the brand was valued at approximately $.billion according to Statista and its digital campaigns have won prestigious awards.  Tips to Kickstart your Digital Marketing Career Download Free Always innovative and courageous, Dove sells more than beauty - it invites its customers and fans to reflect on self-esteem and self-acceptance. This concept might seem to be a direct contradiction, given that the majority of beauty-based advertising is about .