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Emotional content: how much emotion is too much? Here, I analyze sports and television news presenters and announcers. Galvão Bueno said he was a seller of emotions. I do not intend to judge the quality of Galvão's work, as I consider his work to be highly complex and that he is, technically, perfect. My hook is just self-definition: seller of emotions. There is nothing that connects more than true emotion. Marta's story of overcoming and her achievements – times the best player in the world. The emotion of her story is true. It connects and directs to positive perceptions. Point for emotion. On the other hand, I disagree with the exaggerated emotion of television announcers and
presenters, professionals who have the difficult job of 1000 Mobile Number List maintainingcourt hearingconnected, even after the disappointments. I recognize value in the efforts of these professionals and, even considering the reactions of traditional media professionals to be extremely exaggerated, I understand that emotion is an important part of their work. The limit I don't want a wake announcer, but few third parties and limits. The close-up on the athlete's face, seconds after victory or

defeat, in search of tears, the stories of difficult childhood in defeat and the strength of the comeback in victory, the loaded texts of the presentations complete the atmosphere. It’s part… The biggest difficulty in finding the tone of voice is the limit. “He was the favorite, he fought hard, but came in eighth…, th place with a taste of gold!” This emotional excess has created a type of content that imitates the terrible results of certain health tests, the false positive. It is easy to confirm that storytelling is the buzzword in the work of TV professionals.
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