We are going to explain

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Choosing the best option The objective of this entire process is to choose the best possible alternative given the context. Try to analyze possible scenarios that each choice would cause in your company, as this helps to visualize the best alternatives. It is important to focus on identifying the problem in the first stage. You must understand if the option you chose can solve the need that motivated the process. 5. Decision support To know if you made the right decision, monitor the impacts it has on your business, in relation to the initial problem and its entire environment.


If you decided on the campaign budget, for example, monitor Gansu Mobile Number List whether the value is adequate to bring the return that the company expects. With this support, you will understand if you took the best path and if you should think the same way in other situations that require your decision. What are the types of marketing decisions? Marketing decisions occur at the different management levels in which the area is organized. Of course, companies do not always have large teams, with such a division of functions, but these levels are present even in small teams.





We are talking about decisions at the strategic, tactical and operational levels, which you can also use when developing the marketing plan . We are going to explain each of them to you now. Strategic decisions They are broader decisions, which are related to the alignment of marketing objectives with business strategies . Generally, strategic decisions are long-term, made by business managers or area managers. In marketing, these professionals respond, for example: What are the marketing goals for next year? Who is the target audience of our strategy? How much are we going to invest in content marketing this year? How are we going to evaluate the company's performance in the market.