We’ll also split-test the copy to match the angle we are taking

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said Blair McKee, digital marketing manager at Constellix. “So we pivoted and modified our ad copy to push the benefits of switching providers and saw immediate improvement [in] both click-through rates and impressions. Our quality score also improved, which I attribute to our ad copy, [which] was more representative of the landing copy.”Learn more about using Google Ads for lead generation here.4.



Facebook lead ad campaignsDon’t dismiss Facebook as Egypt Phone Number List waste of time in B2B. In fact, web developer Rob Smith of WebDesignCity pointed to a study from marketing platform HubSpot, which found 74% of consumers use Facebook in professional capacities, too.Facebook lead ads event promotionAlistair Dodds, marketing director at digital marketing agency Ever Increasing Circles Marketing, agreed his go-to B2B lead generation strategy includes Facebook lead ads.





The firm starts by split-testing clients’ custom audiences to produce lookalike audiences versus interest-based audiences, and it tests a lead magnet offer to ensure the content includes what prospects are looking for. Then, Dodds said he split-tests the angle of the subject material.“So, for example, one campaign will focus on benefits whereas another will target a [fear of missing out (FOMO)]-play to see which resonates with our prospects the most,” he added. “Again, we’ll split-test the ad content to find the video or image that garners the most attention and build out creative assets from that.