you need to be a Shopping advertiser with systems for fulfillment, returns, ...

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By eliminating the need for in-market consumers to actively search for your products, the new (and broader) Shopping experience enables you to turn those opportunities into revenue.As an example, let’s say you’re advertising athletic t-shirts and Ron the runner is one of your prospects. Previously, you’ve served him ads as he scrolls through YouTube videos related to running. Although he’s been enticed by your products, he hasn’t bothered to search for your brand on Google. In just a few weeks, he’ll no longer have to. Thanks to shoppable YouTube ads, going from inspiration to purchase will barely require lifting a finger.

In a nutshell: Whereas Amazon advertisers can Belarus Mobile Number List only reach consumers on Amazon, Google Shopping advertisers can reach consumers across relevant Google properties.How to get in on the actionIf you’re as excited as I am about the new Shopping experience and you want to take advantage of all the opportunities it has to offer, you’ll have to join Google’s Shopping Actions program. Available only to sellers in the US and France, Shopping Actions is essentially a tool that enables you to connect with and sell to consumers across Google’s properties.To join the Shopping Actions program in the us.



Get started here.Change .2: The expansion of showcase shopping adsAs I mentioned when discussing the personalized Shopping homepage, Google doesn’t want to simply create another marketplace that consumers visit when they already know which products they want to buy (cough, cough, Amazon, cough, cough). To borrow the words of Search Engine Land’s Ginny Marvin, Google wants to “own the whole funnel”—and that means inspiring consumers with relevant content when they’re in the mood for