Whether or not your strategy is worth pursuing

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Social Media Metrics to Track Conversions As users make their way through your marketing funnel, they come to the conversion stage. This is where members of your audience take the action you want them to. For businesses, this will typically be when a user purchases the product you sell. However, the conversion could also be a different action like downloading an eBook or signing up for your newsletter. It depends on the goals of your brand.

In order to track if your social media audience is converting, you’ll want to track your social media referrals. 10. Referrals Referrals are the source from which a user came to your website or landing page. Google Analytics will provide you with a breakdown of your traffic France Phone Number Data from each social media platform. This will give you an idea of which of your social media accounts are driving traffic so you can adjust your strategy accordingly. For example, if you’re getting a lot of referrals from Instagram, but not Twitter, you may want to change your Twitter strategy. You may also consider investing more resources into your Instagram marketing efforts since you know your strategy is working well on that platform.




Finally, if you’re running ads, you’ll also want to track your cost-per-click (CPC). 11. Cost-per-click Cost-per-click is the amount of money it costs you for each click on one of your ads. If you have a high cost-per-click but that traffic isn’t converting, you’ll likely want to adjust your strategy.  will depend on your ROI, or Return on Investment. ROI is the amount of money you make after investing money in a strategy. For example, if you invest $100 in an ad campaign, and that campaign generates $200 in sales, your profit is $100, and your ROI is 100%. Whether or not the campaign is successful will always depend on your goals and these will be different for every brand. However, by tracking your metrics, you have the tools to measure your goals.