Google also prohibits the use of keywords

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Among others, other events concerned are natural disasters, conflicts, deaths or any other tragic event. In a non-exhaustive manner, Google cites as an example the main content taking advantage of current events, namely: the abusive increase in prices making it more difficult to access vital supplies as well as the sale of products or services (such as masks or protective gloves), risking being insufficient in number to meet current needs. Finally,  associated with a sensitive event with the aim of generating more traffic to its website. As this capture from the Google Ads ad content policy shows, Google has taken new measures to prevent profit abuse linked to the current crisis An update to the regulation on official documents and public services At the same time, Google also implemented an update to its policies on other measures, such as those related to official documents and public services.

The main new features concern: The ban on promoting services and/or Korea Phone Number Data documents obtained in public administration , or offers of assistance in obtaining them (for example for passports and identity cards). The ban on advertising to obtain administrative assistance with requests or payment for official and public services (directly accessible from the administrations concerned), for example: help with a change of address visa or passport applications help with appointments other services such as those allowing the cancellation of fines or the recovery of points.



However, some services are excluded from this Google regulation, such as those intended to prepare tax returns, or even legal services.  Would you like to know more about best practices to adopt for your Google Ads campaigns in times of crisis? The team of our Paris web marketing agency is here to listen to you! Facebook linkedin twitter Every company in France is facing an unprecedented and particularly complex situation to manage. Faced with this uncertainty, Yohann Delahaye, Managing Director of Yumens, and Florian Ribouchon, Director of Expertise at Yumens, provide you with all their advice.