That’s why it’s a good idea to use established naming conventions

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That usually means you need to use several different tags in order to accurately track traffic to your website. utm_campaign The utm_campaign parameter is used to designate the marketing campaign or action in the context of which a link is sent. For example, if you take part in a trade show you can track the outcome of your actions by using this as a utm_campaign tag across all channels. You can also use the same utm_campaign tag for things that occur regularly over a period of time.

For example, you can use the same tag to track regular Phone Number Data posts to social media by the person who manages your social media accounts. utm_medium The utm_medium parameter tracks the marketing channel that traffic comes from. To go back to our example of a real city, utm_medium tells you how traffic came to the city (e.g., by train, car, or plane). These can be written in different ways and that can make it difficult for analytics tools to aggregate data.





Here’s a partial list of channel categories and the way that the utm_medium parameter could be written: Social media: social, social-network, social-media, sm Email: email Paid campaigns (cost per click): cpc, ppc, paidsearch, cpa Display campaigns (banner advertising banner Affiliate links (B2B partners): affiliate, partner utm_source As you might suspect, the utm_source parameter is used to track the ultimate source of web traffic. It should be used in conjunction with utm_medium to give you a good understanding of where traffic to your website comes from.