Importance of Consumer Insight for business

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With insight into what the target audience thinks and wants, it is much easier to reach them effectively and with a solution to their problems in hand.

Consumer insight results in more sales, as people tend to consume more brands with which they identify.

Companies that do not use data to base thems Chinese Overseas Asia Number Data elves on and seek to improve their processes lose competitiveness in the market and end up falling behind.

That's why this method is not a ready-made report made by a team, but rather a data analysis methodology that will guide marketing actions and strategies.

How to apply Consumer Insight
To start applying this methodology in your business is very easy. Together with the marketing team, map your customers and put the tips below into practice, see!

Set goals
Knowing what the company's goals are allows for an easier and more objective assessment of data.

Therefore, before starting any task in relation to customer insight , define very well where you want to go and what results you want to obtain.

Right questions
If you have already defined the objective of your work, ask the right questions. These questions serve as the basis for collecting relevant data.

If you aimed to increase sales of a product you sell related to fishing, for example, the right question is “in which communication channel is my audience present?” among other questions that will help.

Abuse the resources you have
Put planning into action with the data collection resources available, as you get a feel for the process.

Therefore, improve the sources of information collection and resources to ensure more reliable and accurate data.



Interpretation
It is not enough to just collect data, it is necessary to interpret it intelligently.

Only then will it be possible to create relevant strategies to start attracting customers.

How to collect data
Data collection is the starting point to begin analyzing information. To this end, there are several resources on the internet that will help your team in this process.

Just choose the tool that best suits your needs and use it, the most famous are:

Google Analytics
Google itself provides excellent resources, such as Google Analytics that delivers data about your business.

Therefore, it is possible to know what type of user is accessing it, what content is most visited and how the page is performing.

Google Surveys and Google Forms
This tool is paid, but it is worth checking the plans and prices, as the searches generated are made as advertisements over the internet

This way, it is possible to collect data from multiple users in the form of forms. A free and very efficient option is Google Forms.

Digital market research
There are platforms available that offer digital surveys on various consumers, in addition to being quick, they are also focused on niches, it's worth checking out.

Main support tools
Some resources help when generating more specific data to develop more sophisticated marketing strategies. This is the case with the tools below, check them out!

Facebook Audience Insights
With this tool you can understand what socioeconomic and demographic level your customers are at, in addition to what they prefer to consume.

It’s a great way to improve your brand’s performance on social media.

Think With
Google's own platform, it helps professionals from different segments understand user behavior according to niche news and articles.

Although it does not guarantee data about the customer, it provides super important information regarding the competition and what is happening in the market, making your company much more competitive.