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KWFinder, or our own Free Keywod Tool) to see if your question has decent search volume. If the full question doesn’t show a lot of searches, and it may not, try to align the question with a shorter phrase with very similar intent. For example, “how much do facebook ads cost” has a lower monthly search volume than “facebook ads cost.” If you’ve got a site with a lot of domain authority, feel free to target high-volume keywords.
If you’re a newer or smaller site, you might need to start with much less competitive, lower Greece WhatsApp Number Data volume keywords.Provide accurate, up-to-date, detailed answers to questions – Is this thing on? Did I already say that? I can’t stress enough how important it is to provide the best answer to the question you’re targeting if you want to rank. And keep your content up to date through frequent content audits and updates, or risk getting scooped when people target those same keywords with newer content. Consider implementing a “last updated” feature so people know your answers are still fresh and valuable.last updated featureTry different content formats – Sometimes the best way to answer a question is with a video.
(For example, all the results for the apparently popular keyword “how to make a paper gun that shoots” are videos.) Infographics or interactive data visualizations may be the best way to answer a question. You might need to provide a tool or an app. Don’t feel limited to text-based articles and lists.Include images and rich text formats – If the question implies that the user is looking for a visual or data or comparisons or a numbered list of steps (etc.) Google loves to include these directly in the featured snippet, so build those into your content. Make it as easy as possible for Google to feature your answer right there at the top of the SERP and you’ll get awesome click-through. That’s it! Sayonara!Elisa GabbertMEET THE AUTHORElisa GabbertElisa Gabbert is WordStream’s Director of Content and SEO.
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發表於 2024-3-11 14:27:11