Program Manager

FranceTelegramD

Online shopping is more tailored, value-based, andaccessible than ever before, which means that you can expand your campaignsbeyond Black Friday, Cyber Monday, Christmas, and New Year. The five-day Hindufestival Diwali is celebrated by more than a billion people and runs from lateOctober to November. And in the US, Thanksgiving is worth a look on its own,and not just in the context of Black Friday, which comes the day after. Seethis example of an email promotion for the big turkey day from non-alcoholbottle shop No & Lo’s email promotion.   Screenshot of No & LowThanksgiving email promo Screenshot of No France Telegram Number Data anksgiving email promo InScandinavian countries, Christmas Eve is the pivotal celebration of the entireseasonal period. Across the globe, millions of people celebrate the eight daysof Hanukkah, while the African-American holiday of Kwanzaa culminates in acommunal feast called Karamu, usually on the sixth day in January. Top Tips: Createan annual calendar to note key events that happen in your target locationsDevelop content focused on events that matter to your target audience Createengaging, personalized content and develop product pages aimed at thosecelebrating these annual events . Offer Deals and Discounts In Europe and the US,the final weeks leading up to t significant onlineshopping opportunities. Deloitte’s holiday survey indicates that consumers areplanning to make this holiday season memorable and will spend an average of $,,surpassing pre-pandemic figures for the first time. However, retailers are alsodealing with cost-conscious consumers who want to make the most of discountsand bargains this year. Economist Intelligence found that while spending hasincreased since , people are still being frugal in some categories such ashousehold goods and clothing while hotels and restaurants have seen a surge.Chart showing rise in spending from Economist Intelligence.