And so I wanted to have results in Mexico with Marketing

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And so I wanted to have results in Mexico with Marketing , a very Colombian word! There is no point in insisting on a term in a certain language if it does not bring results among the public we are working with. And this was a beautiful lesson; which does not apply only to Spanish, but to Portuguese, English and any language. If we have Marketing objectives, language will only be a means to communicate, but the one who will establish the rules of the game for correct communication will always be the target country. And Google, as always, understands the correct internationalization techniques better than anyone.

Lesson 2b: User search intent is essential in digital internationalization Loan Phone Number List and for SEO Once we understood the importance of taking care of the linguistic context of a country , Google brought us an extra challenge: no matter how much we looked for information about Marketing , being located between Brazil and Colombia, Google was always going to show us information according to the country in which we were. and not information from Mexico, our target country until that moment. From there we learned to: use tools like VPNs, configure Google according to the desired region and language, make more complete SEMrush plans to identify latent opportunities by region, and, mainly, to better interpret the famous: Search intention ; that in the end, it is not about what the user is looking for, but the information he wants to find.



Well, just as a Brazilian does not have the same information needs as a Colombian, a Colombian does not have the same needs as a Mexican, and so on. Of course, sometimes a need may coincide between countries regardless of their language, but this is not always the case. It was then that we began to replace terms in our routines such as translation with content localization and we began to study in more detail the political and economic maturity of a market regarding an issue in order to solve local problems using our marketing. Google is a genius In the end, google.es or google.pt do not correspond to Español (Spanish) or Português (Portuguese) but to countries like Spain (Spain) and Portugal. This is why the domains google.com.co (Colombia), google.com.mx (Mexico), google.com.br (Brazil), etc. exist.