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Green products help conserve natural resources and contribute to a sustainable future. 2.Green price: Producing green products requires modifying production processes and this entails spending. Increasing cost increases the price point of green products which makes it difficult for the product to be accepted in the market. The high price may act as a deterrent as consumers may be either unwilling or unable to pay this green premium. The gap between the price of a green product and a non-green product is known as the “pricing gap.”
Pricing bottlenecks can be addressed either Rich People Phone Number List by lowering the price point of green products to bring them into line with mainstream products in the market or by enhancing the perceived value of green products in the eyes of the customer (by adding derived benefits such as improved packaging, enhanced attributes, and making the product specific to customer needs). 3.Green place: products without harming the environment. This is achieved through efficient use of fuel and energy and arranging logistics with minimal emissions.

Transportation costs constitute a large portion of business costs and resources expended in distribution can be saved through local production. This reduces transportation costs and also reduces carbon emissions. Selling online compared to a store also saves business resources. 4.Green promotion: Consumers should be made aware of green products and motivated to purchase them. Therefore, huge amounts of money and resources are spent by companies nowadays on advertising and promoting green products. Green promotion entails increasing consumers' sensitivity towards green products as well as promoting the products in an environmentally friendly way such as using social networking sites to post profiles related to green marketing.
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