By conducting research

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One tactic is to focus on providing insight into current issues through primary research and analysis. You can collect primary data through your own studies and interviews, or by using existing research from reliable sources to provide a new perspective or interpretation. This allows you to present data in a different way than has been done before, giving your audience new information they can use. "Integrating information from different sources is an integral part of in-depth research," says Viktoria, founder of GetMentioned . says. “Using different formats helps writers frame the same information in different ways and encourages critical thinking.” Once you have this data, it's important to make it accessible in some way: through visualizations, infographics, or other digestible formats that make your findings easier for people to understand and share.


By conducting research, conducting interviews, and bringing new perspectives to current topics, you can make sure you deliver unique content to engage your audience with topics you know they already care about. 3. Go beyond SEO One of the common mistakes online marketers LOB Directory make is to assume that SEO is the be-all and end-all of content marketing. But SEO is just the tip of the iceberg. The secret to standing out is not to stuff all these long-tail keywords in there . “You can avoid making this mistake by ensuring that the long-tail keyword appears in no more than 3% of the total word count,” says Viktoria. But it is also important to go beyond the text, be creative, be personal and not be afraid to innovate. A great example of this is visual storytelling. Take a look at how Privyr (a mobile-based CRM) visually explains the process of migrating to their product. Go beyond SEO( Source ).



While brands are constantly producing new material, they must ensure that every piece of content they produce is engaging and informative; This means using high-quality images and images. This doesn't mean pretty images culled from your brand's Instagram or Pinterest. Rather, we're talking about well-chosen images that visually enhance your brand's message in direct pieces. Brian Dean also talks about the importance of using images for the benefit of the reader. "Reader fatigue comes from reading without breaks. Visuals give your readers a natural mental break." Marketers should consider how graphics can add an extra layer of context to the words they type. This also doesn't have to be limited to the use of images but can also include elements of your website design. “Highlighting how long it takes to read at the top of the page can help reduce reader fatigue,” says Matt Janaway.